What's Included:

  • 6-Week Live Course: 2 hours/week per session live on zoom. Tuesdays beginning 9/14 from 2:30-4:30pm EST. No class on 10/19. ( VALUE: $1,897)

  • Weekly Live Group Check Ins & Support every Wednesday via Zoom at 2:30pm EST until November 2nd. (VALUE: $1,100)

The 6 Weekly Sessions via Zoom

  • Week 1: 9/14

    Define the source of your drive & optimize your world to support your one thing.

  • Week 2: 9/21

    Slay the 5 enemies of your focus.

  • Week 3: 9/28

    Rework your internal triggers to serve you.

  • Week 4: 10/5

    Choose your external triggers and make sure they are serving you. Not the other way around.

  • Week 5: 10/12

    Butchering and eating your elephant. Reduce complexity into bites you can chew.

  • Week 6: 10/26

    Learn the habits to remain indistractible & laser focused.


  • 30 Day Challenge: Building the Habits of Focus- 1-3 minute training and reinforcement sent directly to your email daily at 5:30am. (VALUE: $587)

  • 1:1 Coaching Call: to check in on progress and review your path to ensure accountability and prove progress and results have been achieved. (VALUE: $250)

By the end of this Training, you will:

  • Cut a clear path through the weeds to your destination.

  • Get energized daily with your clarity & newfound focus.

  • Set up your next three months to be your most effective EVER.

  • Never get bogged down again by Bullshit, Distraction, Overwhelm, Fear & Perfection.

  • Curb your desire to be distracted, clear your path for traction.

  • Carve out your time for the activities you want.

  • Break down your most complex projects with my organization strategy & tools.

  • Keep rolling the disciplines you have learned to continue your momentum forever.

  • Anchor your habits, so they become automated.

  • Create your Path to Dominate 2022 and beyond.


Chef Alex Darvishi

"Chef Gerald Ford, CMC provides awesome educational material and puts you on the right path to SUCCESS. I strongly recommend you use his services. He is an awesome mentor, career coach and Master Chef and is the best resource out there. Don’t waste any time and get on board as I know you will not be disappointed by any means."

Chef John Miller, CEC, CCA

“INVALUABLE” is the word I use when I describe my experiences with Master Chef Gerald Ford.”

Chef Matt Schellig

“Chef Ford has an UNCOMMON APPROACH to his work that he shares. Many chefs talk and dream about what Mise En Place is, this man pulls your eyelids wide open."

Chef Geo Lanez

“As a successful new Executive Chef, Chef Gerald Ford will help work with your personality by understanding your strengths and weaknesses, help create systems, give appropriate advice, and navigate a road map to success.”


  • Is there a money back guarantee?

    Yes, simply send me an email to geraldlford@gmail.com explaining why.

  • What are the days & times of the live?

    Tuesdays 9/14, 9/21, 9/28, 10/5, 10/12, NO class on 10/19, last class is 10/26. From 2:30-4:30 pm EST each week.

  • What if I miss a week?

    All of the sessions will be recorded and posted in the course. You will have unlimited access to replays.

  • Where will the lives weekly sessions be streamed from?

    All sessions will be on Zoom and recorded.

  • Do I receive a certificate and can I use this as continuing education?

    Yes, there will be a certificate at the end of the course to submit to your employer for reimbursement if you are using this as continuing education/personal development. However, it is not eligible for ACF credits as of yet.

  • How long do I have access to the material?

    You have lifetime access to the course material. One of the perks of online learning if you can review the course material as many times as you'd like.

  • How do I access the online course?

    After registering for the course, you will receive a confirmation email with more details on how to access your online training.

Other Courses

  • $2,299.00

    $2,299.00Raising the Bar

    Buy Now
  • $257.00

    $257.00FOUNDATIONS OF FOCUS Signature workshop

    Buy Now
  • $97.00

    $97.005 Performance Hacks For Chefs

    Buy Now

About Gerald L. Ford & Legit Concepts

Certified Master Chef, Gerald Ford has spent years learning from the best chefs, cooks, and establishments globally, having worked with Master Chefs, Michelin Starred Chefs, Bocuse d'Or Competitors, and Olympic Competitors. Legit Concepts is now working to concentrate on those lessons learned and bring them to you. Learning through my platform, you will save on the massive investments of time and money from learning it on your own through trial and error. I believe that a chef will always be a craftsman before they can be considered an artist. Only through mastery of the fundaments and a fully developed understanding of the raw materials can this level of expertise be achieved. Through mentoring, coaching, accountability, and personal growth, I am here to evolve the kitchens' culture and practices around the world. It is time for the toxic, shadow kitchen culture to be replaced. Craft and education must meet. Our responsibility is to ensure that the generations behind us learn about quality, wholesomeness, and technique. Our commitment is to ensure that the generations behind us understand the standards, practices, and philosophies that will serve as the building blocks to a successful career. Our responsibilities as chefs are to evolve how we teach, mentor and coach to ensure our message reaches our students. Standards like expectations need to be raised, not lowered, and that message needs to be precise and consistent. There will always be a critic of something we do. Sometimes the truth hurts, but it is our responsibility to tell it. Our message is our responsibility. My commitment is to the future of our industry.